About Alistair Horscroft

Alistair Horscroft is a specialist in behavioural change, performance, and applied change psychology, with over two decades of experience working across government, health, business, education and high-performance environments.

His work focuses on a problem that affects individuals and organisations alike:

People often know what to do—but struggle with how to do it and engaging effective execution.

This gap between knowledge and action is where performance breaks down, opportunities are lost, and outcomes fall short of capability.

Alistair’s work is designed to close that gap.

What He Does

Alistair works at the level of the underlying patterns that drive behaviour and out come—improving how people:

  • Make decisions

  • Follow through on priorities

  • Perform in high-stakes situations

  • Adopt next level capability

Who He Works With

Alistair’s work has been applied across:

  • Government and public sector programs

  • Corporate leadership and executive performance

  • Elite sport, including Olympians and world champions

  • Individuals seeking to resolve performance or behavioural barriers

While the environments differ, the core issue is consistent:
the ability to translate potential and capability into reliable action.

Projects and Contributions

Examples of applied programs:

  • The Fearless Program, delivered over seven years at Taronga Zoo and Australia Zoo, addressing severe phobic responses

  • A Return to Work Program for Sydney Council, supporting long-term unemployed individuals back into employment

  • The creation and delivery of the government-accredited Diploma of Modern Psychology

  • Early integration of mental and emotional wellbeing programs within UK health environments

He has also demonstrated his work publicly through a 15-episode Discovery Channel series (The Life Guru), focused on applied behavioural change.

Training and Background

Alistair holds an Honours Degree in Philosophy (Philosophy of Mind).

He has held multiple qualifications across education and training, health and neurofeedback

He has trained with leading figures in hypnotherapy, coaching, and NLP, including Richard Bandler, John Overdurff, Julie Silverthorne, Paul McKenna, Michael Breen, and Bob Proctor.

He was also one of a limited number granted permission to use the work of Dr. David Hawkins (Power vs. Force).

Experience and Reach

Alistair has trained thousands of coaches and therapists internationally, and his work has been applied across diverse sectors where behavioural change and performance are critical.

He has also contributed as a media expert across major UK outlets, with features including The Times, The Evening Standard, National Geographic and Body & Soul.